Data Literacy Requires More Than a Program

Data literacy has moved into the forefront, with most organizations talking about it and a majority attempting to implement programs to increase their rates of data literacy. However, less than one-third of organizations have been successful in their data-literacy initiatives. Achieving success requires more than a program. Organizations that want to improve their rates of data literacy need to follow several steps.

If you Google it or surf the internet for this “data gap,” you will find many different studies, facts, and figures. In general, they indicate that 85 percent of organizations want to be data driven but only 30 percent of them believe their organization is data driven. Rates of data literacy play a key part in the existence of this gap.

Our data show that higher levels of data literacy and data-literacy programs are associated with business intelligence (BI) success, the presence of data leadership, greater frequency of data-driven decision making, and an easier ability to find analytic content. We believe that becoming truly data literate occurs only when the organization implements all these key data-culture factors alongside a data-literacy program.

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